Find Your Good Social Media Toolkit

Since it began measuring substance use data in 2012, the Washington State Healthy Youth Survey has consistently shown youth alcohol use higher than any other substance/drug by 10th graders in the state of Washington. The Center for Disease Control and Prevention reports excessive drinking is responsible for more than 4,300 deaths nation-wide among underage youth each year, with a price tag of $24 billion in economic costs in 2010.

The 2023 Healthy Youth Survey shows 8% of Washington 10th graders reported using marijuana in the last 30 days (down from 18% in 2018) and one in four 10th graders perceive there’s little/no risk in regular marijuana use – an all time low. Yet in fact, marijuana addiction is more common among teens than adults because their brains are still developing and vulnerable. (Casey BJ, Jones RM, Hare TA. The adolescent brain. Ann. N. Y. Acad. Sci. 2008;1124:111–126.)

We live in a culture that often promotes substances as way to celebrate or a way to cope with problems, but most of Washington youth do not use drugs or alcohol and know better ways to focus on the positive and cope with stress.

The Find Your Good campaign was developed by youth for youth, to highlight the way they engage in healthy activities and what they value above substance use. Youth know how to make choices that are good for them, for their families, for their schools and their communities, and this campaign encourages them to talk openly about their healthy choices and share their favorite activities with their friends and peers.

This toolkit is designed as a platform for adults to use to engage with youth and encourage them to find and share their own good.